Fruit Attraction Sao Paulo 2025


IFEMA MADRID and Fiera Milano join forces to organize Fruit Attraction São Paulo in March 2025.

After fifteen editions, Fruit Attraction, one of the most important trade fairs for the fruit and vegetable sector, organized by IFEMA MADRID and FEPEX, will enter the Latin American market with its internationalization process as a global reference brand.

A new commercial meeting point for the professional fruit and vegetable sector, integrating the entire value chain and promoting cross-border trade between America and Europe. The participation of 200 exhibitors from all over the world is expected with approximately 9,000 square meters of floor space, including a program of international buyers.

In concrete terms, Brazil is one of the five largest producers of fruit and vegetables in the world, with more than 40 million tons in 2020, and as the largest market in all of Latin America, with more than 212 million inhabitants.
Agriculture generally represents 6% of GDP in Brazil. This makes the country the leader in Latin America in the production of bananas, citrus fruits, pineapple and corn.

Dutch imports of mainly fruit from Brazil are on the rise. For example, imports increased by more than a quarter in the past five years to €424 million in 2022.
The top 3 products are lime, mango and melon.

Participating in a collective at Fruit Attraction Sao Paulo offers synergy. It increases visibility, reduces costs, and promotes networking. Collective presentation strengthens sector representation and increases opportunities for business growth and collaboration at this leading international event for the fruit and vegetable industry and related sectors.

We are currently assessing the enthusiasm for this new trade fair. Are you interested in participating in the NL collective pavilion at Fruit Attraction 2025? Please contact Muriel Halling,

If you like to join and connect with the great professional fruit and vegetable community, join our NL pavilion.

Please inform us with your interest and discover Fruit Attraction Sao Paulo 2025 with us!



Participants Madrid edition

We have a great number of co-exhibitors in the NL collective paviljon on Fruit Attraction 2023. Please find below the company names and boot numbers of the participants of 2023.

Participants NL pavilion Fruit Attraction 2023 – Madrid


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