Fruit Attraction Madrid 2026

Fruit Attraction will take place from 6 to 8 October 2026 in Madrid. It serves as an important platform and meeting point for fruit and vegetable companies to build business relationships and create new opportunities in emerging markets.

The trade fair continues to grow every year, making Fruit Attraction a highly attractive event for both visitors and exhibitors. In 2026, even more visitors are expected from across the globe, including Europe, Asia, and Latin American countries. Interest from the fruit and vegetable sector in promoting the fair as a fundamental tool for the internationalization of the industry remains strong. Once again, it will be a key meeting place for all professionals across the entire supply chain.

The 2025 edition recorded the participation of 2,460 exhibitors from 64 countries, featuring 78,000 net square meters of fruit and vegetables across 10 halls. This represented an increase of 8.5% and 10% respectively in both key figures. The latest edition attracted over 120,000 professionals to the fair.

Participating in a collective pavilion at Fruit Attraction creates synergy. It increases visibility, reduces costs, and promotes networking. A collective presentation strengthens the sector’s representation and enhances opportunities for business growth and collaboration at this leading international event for the fruit and vegetable industry and related sectors.

We are therefore pleased to announce that Holland Fresh Group will once again take part in Fruit Attraction 2026 with a Dutch collective pavilion. The NL collective continues to grow each year at this trade fair. In 2025, we hosted a beautiful pavilion with 51 participants. Due to the great interest in participation, we will work to expand the NL pavilion in 2026 to accommodate even more Dutch companies.

Registration

Would you like to join our NL collective at Fruit Attraction? Please complete the registration form.
If you have any further questions, please contact Muriel Halling at info@hollandfreshgroup.com.

For more information about participation, you can fill in the contact form, send us an email, or simply give us a call.

Participants last edition

Click here for the Participants NL pavilion Fruit Attraction 2025.